Target Audience and Demographics Research

Target Audience: The target audience is one of the main reasons why companies make films the way they do. Although most of the film companies main goals are to make money, the target audience is a close second as they will dictate the way a film is made depending on who they target. The target audience definition is a particular group at which a product such as a film or advertisement is aimed. For example if a film contain a lot of vulgar language, nudity and racism, the film will more than likely be aimed at a younger audience such as 18-30 year olds. as they are more susceptible to take these attributes as a joke and won't become so offended where as the older generation may take offence to the situation as there set on there morals and won't be so open minded. Where as an 18-25 year old women would be more suited to the romantic comedy type of film that isn't hard hitting as an action as stereotypically they are into films with more sentimental meaning and emotional feeling as it more relatable to them. I would link this back to our short trailer as the genre of our trailer is thriller. This would be because it is hard for a younger audience to keep concentration and understand the action happening on screen where as the middle aged adult would probably be used to the action happening in the film industry and would further enjoy it as It had became natural for them to watch it and enjoy. Where as the older generation would probably find the action more vulgar due to the blood and death occurring on screen as TV back in the day was more retained and restricted as it would normally scare the audience, therefore the 18-30 age range suited our target audience.

Demographic: The meaning of demographic is where a company targets a particular sector of a population. For certain genres they will target different features of a person in order to suit the target audience of the film. This will help them make decisions to suit the demographic as the films needs to be made so that they enjoy it the most. This includes such aspects as an age range, ethnicity, nationality and gender. This allows the production company to include features that will suit the type of people that they have targeted.